About Us

Our journey together

The Republic of Svarga is a leading sports equipment distributor company founded in 2018 in Surabaya, Indonesia. We started this business by seeing the need for quality home gym equipment and workout equipment at affordable prices. Since our founding, we have always focused on a delightful customer sports experience and continually strive to exceed customer expectations in terms of innovation, service and value.

With a catalog collection that includes more than 1000 products, ranging from clothing and equipment for workouts, yoga, running, to accessories, we are ready to meet your sports and healthy lifestyle needs. We are also growing in terms of retail stores with availability in several cities in Indonesia.

Our goal is to provide encouragement and awareness to Svargans that exercise should be fun and not a pain - at any weight & posture. Sports time is me-time or fun time spent with friends or loved ones.

We're all about spending quality time with yourself, getting to know yourself, listening to yourself and having fun with yourself, loving yourself and then towards others too.

We are excited to accompany you on your journey, because good things come to those who work hard!

We believe that a sustainable healthy lifestyle can only be achieved if you enjoy it!

Our vision is to become a leading brand in Indonesia that not only provides quality equipment, but can also provide support to athletes in Indonesia.

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WHO TF IS SVRG?

SVRG is the fitness brand for people who complain the whole workout… but still finish it.
The ones who fake faint during planks, cry during yoga, and somehow leave saying “That was fun, let’s do it again.”

We don’t do toxic positivity.
We don’t do “clean gym aesthetic.”
We do chaos, sarcasm, sweat, and serotonin.

We make:

Mats that insult you mid-stretch
Gloves with more attitude than your ex
Gear that makes people say “WTF is this brand and why do I love it?”

SVRG is part gym, part therapy, part inside joke.
And if that hits a little too hard — welcome home.

Koleksi perlengkapan fitness merek SVRG termasuk dumbbell, kettlebell, matras yoga, resistance band, bola gym, dan massage gun, tersusun di lantai dengan latar dinding abu-abu.

Pria berolahraga tinju menggunakan standing punching bag merek SVRG di studio dengan pencahayaan warna oranye dan hijau.

OUR STORY

SVRG was born in Surabaya, Christmas 2018 — not in a boardroom, but in the middle of a full-blown quarter-life spiral. Our founder wasn’t chasing abs. She wasn’t chasing external validation. She just wanted the adrenaline, the laughter, and — let’s be honest — the joy of watching people suffer mid-workout (with love). She saw a fitness industry that was too serious, too sterile, and emotionally unavailable. So she built what she couldn’t find: A brand that’s bold, honest, functional, and fun as hell.

Bootstrapped from scratch, she grew SVRG from her living room to:

4,000+ SKUs (and counting)
Loyal cult-like following
B2C, B2B, and growing international channels
A brand people don’t just buy — they rep, post, and preach

She’s not an athlete. She’s the market.
And she knows exactly what keeps people coming back. TL;DR: SVRG is real, resonating, and ready for scale.

WHY SVRG HITS DIFFERENT

✅ We don’t sell fitness. We sell feelings.
✅ Our gear is emotionally available.
✅ Built for humans, not just athletes.
✅ Fun is the retention hack.
✅ Yes, it’s loud. But it works.

Gudang penyimpanan produk SVRG dengan rak besi biru dan oranye berisi kardus besar tersusun rapi.

Peralatan fitness SVRG termasuk power rack, sepeda statis, bola gym, medicine ball, dan aksesoris latihan lainnya tersusun di ruang display.

OUR PRODUCTS

4,000+ SKUs
Gym gear, yoga tools, apparel, reformers, dumbbells, accessories
Sold via e-commerce, resellers, B2B partners, and offline showrooms
Designed to help people laugh, lift, stretch, and stay consistent

OUR MISSION

We’re not here to build peak athletes.
We’re here to help people show up — in all their sweaty, chaotic, inconsistent glory.

SVRG makes fitness enjoyably painful, weirdly funny, and dangerously addictive.
Because when your gear hypes you up and calls you out?
You don’t ghost your workout. You come back.